Digital Marketing Executive (Jewellery Industry)
DIGITAL MARKETING posted 1 week ago Email JobJob Detail
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Job ID 13539
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Offered Salary 10000
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Experience 3 Years
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Gender Other
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Industry Manufacturing
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Qualifications Graduate
Job Description
We are looking for a creative and performance-driven Digital Marketing Executive to promote our jewellery manufacturing capabilities and designs. The ideal candidate will be responsible for content creation, social media management, and running targeted ad campaigns to generate leads and drive sales. A strong sense of aesthetics, especially in showcasing gold jewellery, is essential.
Key Responsibilities
Content Creation & Aesthetics
- Plan and execute high-quality product photography and videography, focusing on macro shots and sparkle videos
- Create engaging Reels and Shorts showcasing craftsmanship (e.g., casting, hand-setting processes)
- Write compelling content highlighting purity, hallmarking, and unique design elements
Social Media Management
- Manage and grow Instagram, Facebook, and LinkedIn profiles
- Engage with followers, respond to DMs, and build an active online community
- Maintain consistent brand tone and visual identity
Performance Marketing (Lead Generation)
- Plan and run targeted ad campaigns on Google and Meta platforms
- Execute retargeting campaigns for users who interact with the website or specific products
- Optimize campaigns for leads, conversions, and ROI
SEO & Website Management
- Optimize website content using relevant keywords such as “handmade gold jewellery,” “custom bridal sets,” and “gold manufacturer”
- Manage digital catalogue or e-commerce backend, ensuring accurate pricing and stock updates
Required Skills & Qualifications
- 2+ years of experience in digital marketing, preferably in jewellery, luxury, or fashion industry
- Proficiency in Canva, Adobe Suite, Meta Business Suite, and Google Analytics
- Strong portfolio showcasing product photography/video work (especially gold textures and lighting)
- Understanding of social media trends, especially Instagram Reels and short-form video content
- Basic knowledge of SEO and performance marketing strategies
Experience
- Experience Required: 2+ Years
Required skills
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